Battery Storage and EV Charging Leader Jule, Unveils Rebrand to Support Growth Goals

January 1, 2023
White Paper: Addressing EV Charging Challenges for the Retail Sector with Battery Storage
Discover EV charging and Energy Storage benefits for retailers and how it can generate revenue streams, customer satisfaction and bypass electric grid restrictions.
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The Case

Leading grocery store chain across Canada was looking to electrify 5 of their locations by installing EV fast chargers as well a 5G tower to provide better amenities and experience for their customers. Jule facilitated the deployment at each location, which included 4 fast (150 kW) chargers and a 540 kWh Battery Energy Storage System (BESS). Shoppers are now able to charge their EVs while getting their groceries, the batteries are also peak shaving the stores’ utility bills and providing back-up power in case of outages. In such events, the BESS keeps the grocery stores and the 5G tower running, while also continually allowing drivers to charge their vehicles. The project aims at showcasing the effectiveness of such an electrification solution based on its ability to yield positive ROI faster than traditional direct-to-grid deployments while also providing increased resiliency. Additionally, all deployments are ready for future solar integration.


Sites only had between 30–50 kW of available grid input and high utility bills from energy consumption and demand charges. Amenities could not be installed without significant infrastructure upgrade costs, delays and added operational costs.


Jules’s 540 kWh BESS trickle charges from the available grid input and redistributes the power into its four 150 kW DC fast chargers (600 kW total) when they are in use. As a result, the BESS mitigates additional demand charges that would otherwise come from traditional direct-to-grid connections from the DC fast chargers. Furthermore, the battery is able to peak shave the grocery stores’ high energy consumption during maximum peak-loads coming from refrigeration and air conditioning. This has allowed the grocery store to save up to $100,000 on their utility bill annually.

Why Jule?

Jule has an all-in-one solution that comes pre-built from the factory for fast and easy deployment that also has a frictionless payment system, allowing shoppers to pay directly through a credit card reader. Jule’s Energy Management Software (EMS) also allows for BESS component health monitoring, enabling site hosts to address issues in advance without delays on diagnostics, maximizing uptime.

EV Infrastructure for retail
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Key Figures
Charging Sessions
Energy Delivered
Range Delivered
Peak Shaving
CO2 Offset

eCAMION, a North American leader in Battery Energy Storage Systems and DC fast electric vehicle charging announced a companywide rebrand to Jule this week in order to support its anticipated 2023 growth goals. At the heart of the corporate adjustment is the new name, logo and visual brand guidelines to match its already existing consumer facing product line.

eCAMION – which will serve to represent the technology and manufacturing arm of the business – came during the foundation of the company in 2009 when it was the first North American business to put lithium-ion batteries on the grid. Jule continues to make homage to that while referring to the unit of measurement for energy “joule”, making it a perfect fit for a company looking to create viable energy solutions aimed at accelerating the transition to a more sustainable world.

The name was initially rolled out with the release of its fast DC EV charging solution targeted towards the EV charging customer. The new solution received an enormous amount of positive feedback on the name, making are brand the next logical step.

“For us the rebranding has been an important step in creating a brand identity that can resonate with our customers on a larger scale. eCAMION will continue to be the technology developer that will power the innovation sold under the Jule brand.” As said by Himanshu Sudan, CEO.

From an innovative perspective, the addition of EV chargers as part of Jule’s product offering has already seen a lot of promise for the business. It complements perfectly with their existing Battery Storage and Software solutions by removing many barriers to entry experienced by customers looking to electrify. Jule’s unique technology allows site hosts to deploy on existing electrical grid infrastructure, lowering time and capital costs. On the operational front, the solution can also save customers money through its smart battery by lowering facilities’ utility bills.  


About us:

Founded in 2009, Jule meets the challenges of an ever-increasing demand for power by providing innovative energy solutions for long-term sustainability. It specializes in smart Energy Management and Battery Storage Systems, while providing integrated DC fast charging technology, supplying communities and businesses with convenient, multi-faceted electric infrastructure. Their solution does not require additional grid infrastructural upgrades while also mitigating demand charges, making it a versatile solution capable of addressing today’s largest barriers to electrification. For more information, visit