eCAMION, a North American leader in Battery Energy Storage Systems and DC fast electric vehicle charging announced a companywide rebrand to Jule this week in order to support its anticipated 2023 growth goals. At the heart of the corporate adjustment is the new name, logo and visual brand guidelines to match its already existing consumer facing product line.
eCAMION – which will serve to represent the technology and manufacturing arm of the business – came during the foundation of the company in 2009 when it was the first North American business to put lithium-ion batteries on the grid. Jule continues to make homage to that while referring to the unit of measurement for energy “joule”, making it a perfect fit for a company looking to create viable energy solutions aimed at accelerating the transition to a more sustainable world.
The name was initially rolled out with the release of its fast DC EV charging solution targeted towards the EV charging customer. The new solution received an enormous amount of positive feedback on the name, making are brand the next logical step.
“For us the rebranding has been an important step in creating a brand identity that can resonate with our customers on a larger scale. eCAMION will continue to be the technology developer that will power the innovation sold under the Jule brand.” As said by Himanshu Sudan, CEO.
From an innovative perspective, the addition of EV chargers as part of Jule’s product offering has already seen a lot of promise for the business. It complements perfectly with their existing Battery Storage and Software solutions by removing many barriers to entry experienced by customers looking to electrify. Jule’s unique technology allows site hosts to deploy on existing electrical grid infrastructure, lowering time and capital costs. On the operational front, the solution can also save customers money through its smart battery by lowering facilities’ utility bills.
Founded in 2009, Jule meets the challenges of an ever-increasing demand for power by providing innovative energy solutions for long-term sustainability. It specializes in smart Energy Management and Battery Storage Systems, while providing integrated DC fast charging technology, supplying communities and businesses with convenient, multi-faceted electric infrastructure. Their solution does not require additional grid infrastructural upgrades while also mitigating demand charges, making it a versatile solution capable of addressing today’s largest barriers to electrification. For more information, visit www.julepower.com