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The Atmospheric Fund invests in Jule to fast-charge electric mobility in the GTHA
August 8, 2025
TORONTO– The Atmospheric Fund (TAF) is pleased to announce an investment of $4.5million in Jule, a Toronto-based company specializing in energy management and electric vehicle (EV) charging. TAF’s financing will support the building and deployment of 66 bundled battery-powered fast-charging stations across Ontario.
Jule’s offering addresses two challenges to help scale EV adoption: providing access to fast and convenient charging for the public and reducing demand on the electricity grid. The solution especially benefits high-mileage drivers, and is already deployed across multiple sectors including retail, gas stations, and hospitality. The energy management and battery storage systems reduce peak-hour demand, which is traditionally met by carbon-intensive fuels. This demand-side management approach means a more reliable and affordable electricity grid, especially in grid-constrained areas.
Transportation contributes 37% of overall carbon emissions in the Greater Toronto and Hamilton Area (GTHA), and accelerating the pace of EV adoption is a key pathway to decarbonizing the sector. TAF analysis shows that its two-year working capital investment in Jule will reduce an estimated 40,000 tonnes of carbon per year.
"This investment enables an integrated approach to EV charging, expanding infrastructure to accelerate EV adoption and support a cleaner, more reliable grid " said Kristian Knibutat, VP of Impact Investing at The Atmospheric Fund. “The chargers deployed in suburban and rural areas will help address range anxiety, bridging infrastructure gaps in underserved communities.”
Jule’s business is growing, and the company is currently seeking additional funding to scale.
“By combining high-speed charging with energy storage, Jule’s technology helps overcome two of the biggest barriers to EV adoption: grid limitations and charger availability,” said Himanshu Sudan, CEO of Jule. “We’re proud to partner with The Atmospheric Fund (TAF), and grateful for the support of EV ChargeON and ZEVIP in bringing this essential infrastructure to Ontario.”
TAF’s financing leverages previous funding from two U.S grants under National Electric Vehicle Infrastructure and The Joint Utilities of New York programs, an Ontario Ministry of Transportation purchase contract, and Ontario’s EV ChargeON Program.
Longo’s shares Jule’s vision for a cleaner, more sustainable future, and this latest installation reflects their dedication to environmental responsibility and guest experience.
“At Longo’s we are committed to minimizing our overall impact on the environment and do everything we can to ensure we fuel happier and healthier lives,” said Deb Craven, President, Longo’s. “Our partnership with Jule reinforces our commitment to Environmental Stewardship, one of our three Sustainability Pillars. The battery-powered EV chargers provide a significant opportunity for ourselves and our Guests to support renewable electrification.”
The Atmospheric Fund – The Atmospheric Fund(TAF) is a regional climate agency that invests in low-carbon solutions for the Greater Toronto and Hamilton Area and helps scale them up for broad implementation. To learn more, visit taf.ca
Jule – eCAMION, doing business as Jule, is a company specializing in electric vehicle charging and energy storage solutions. They provide integrated DC fast charging technology, smart energy management, and battery storage systems. Jule offers charging solutions for various applications, including retail, fleet & transit, and industrial charging. To learn more, visit https://www.julepower.com/
Longo’s - Longo’s is a family-operated Canadian organization that started in 1956 when three brothers, Tommy, Joe and Gus opened their first fruit market. What began as a small family-run store has since grown to a company that operates 42 stores in communities across Toronto and the GTA. Today, Longo’s maintains the same family-based values as they did almost 70 years ago, putting Family Standards at the heart of everything they do. Longo’s is proud to serve their Guests the quality standard of food they believe every family deserves, and to give back to the communities they operate in through the Longo Family Foundation.
Julie Leach, Senior Manager, Campaigns and Communications, TAF
Jleach@taf.ca | +1 416-393-6382
Joseph Povolo, Marketing Manager, Jule
Joseph.povolo@julepower.com | +1 905-995-2302
Longo’s: Melissa Prince, External Communications, Blue Door Agency
melissa@bluedoor.agency | 1+ 416-451-2233
.jpg)
.jpg)
The Atmospheric Fund invests in Jule to fast-charge electric mobility in the GTHA
August 8, 2025
TORONTO– The Atmospheric Fund (TAF) is pleased to announce an investment of $4.5million in Jule, a Toronto-based company specializing in energy management and electric vehicle (EV) charging. TAF’s financing will support the building and deployment of 66 bundled battery-powered fast-charging stations across Ontario.
Jule’s offering addresses two challenges to help scale EV adoption: providing access to fast and convenient charging for the public and reducing demand on the electricity grid. The solution especially benefits high-mileage drivers, and is already deployed across multiple sectors including retail, gas stations, and hospitality. The energy management and battery storage systems reduce peak-hour demand, which is traditionally met by carbon-intensive fuels. This demand-side management approach means a more reliable and affordable electricity grid, especially in grid-constrained areas.
Transportation contributes 37% of overall carbon emissions in the Greater Toronto and Hamilton Area (GTHA), and accelerating the pace of EV adoption is a key pathway to decarbonizing the sector. TAF analysis shows that its two-year working capital investment in Jule will reduce an estimated 40,000 tonnes of carbon per year.
"This investment enables an integrated approach to EV charging, expanding infrastructure to accelerate EV adoption and support a cleaner, more reliable grid " said Kristian Knibutat, VP of Impact Investing at The Atmospheric Fund. “The chargers deployed in suburban and rural areas will help address range anxiety, bridging infrastructure gaps in underserved communities.”
Jule’s business is growing, and the company is currently seeking additional funding to scale.
“By combining high-speed charging with energy storage, Jule’s technology helps overcome two of the biggest barriers to EV adoption: grid limitations and charger availability,” said Himanshu Sudan, CEO of Jule. “We’re proud to partner with The Atmospheric Fund (TAF), and grateful for the support of EV ChargeON and ZEVIP in bringing this essential infrastructure to Ontario.”
TAF’s financing leverages previous funding from two U.S grants under National Electric Vehicle Infrastructure and The Joint Utilities of New York programs, an Ontario Ministry of Transportation purchase contract, and Ontario’s EV ChargeON Program.
Longo’s shares Jule’s vision for a cleaner, more sustainable future, and this latest installation reflects their dedication to environmental responsibility and guest experience.
“At Longo’s we are committed to minimizing our overall impact on the environment and do everything we can to ensure we fuel happier and healthier lives,” said Deb Craven, President, Longo’s. “Our partnership with Jule reinforces our commitment to Environmental Stewardship, one of our three Sustainability Pillars. The battery-powered EV chargers provide a significant opportunity for ourselves and our Guests to support renewable electrification.”
The Atmospheric Fund – The Atmospheric Fund(TAF) is a regional climate agency that invests in low-carbon solutions for the Greater Toronto and Hamilton Area and helps scale them up for broad implementation. To learn more, visit taf.ca
Jule – eCAMION, doing business as Jule, is a company specializing in electric vehicle charging and energy storage solutions. They provide integrated DC fast charging technology, smart energy management, and battery storage systems. Jule offers charging solutions for various applications, including retail, fleet & transit, and industrial charging. To learn more, visit https://www.julepower.com/
Longo’s - Longo’s is a family-operated Canadian organization that started in 1956 when three brothers, Tommy, Joe and Gus opened their first fruit market. What began as a small family-run store has since grown to a company that operates 42 stores in communities across Toronto and the GTA. Today, Longo’s maintains the same family-based values as they did almost 70 years ago, putting Family Standards at the heart of everything they do. Longo’s is proud to serve their Guests the quality standard of food they believe every family deserves, and to give back to the communities they operate in through the Longo Family Foundation.
Julie Leach, Senior Manager, Campaigns and Communications, TAF
Jleach@taf.ca | +1 416-393-6382
Joseph Povolo, Marketing Manager, Jule
Joseph.povolo@julepower.com | +1 905-995-2302
Longo’s: Melissa Prince, External Communications, Blue Door Agency
melissa@bluedoor.agency | 1+ 416-451-2233
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